Agaric Fly

Melbourne-based scent company

Art Direction, Branding, Conception, Creative Direction, Curation, Product

Design, Strategy, Visual Identity

THE ONLY WRONG PLACE TO START IS NOWHERE.THE ONLY END IS INACTION.START BEFORE YOU’RE READY AND REVISE IN REALTIME.CHANGE DIRECTION AT WILL.USE WHAT YOU HAVE / BREAK WHAT YOU DON’T NEED.WORK SHOULD BE A DOORWAY, NOT A WALL.NOTHING WORTH BUILDING IS BUILT ALONE.JOY IS A FORM OF REBELLION.